Mock Media Kit: Rare Beauty

Samples of mock work created mainly for the beauty brand Rare Beauty and other class exercises.

  • News Release

    A Rare Beauty news release created to launch the announcement of a to celebrate the brand’s second anniversary event and the collaboration details.

  • Fact Sheet

    A fact sheet with event details regarding the upcoming collaboration between Rare Beauty and another self-love promoting company.

  • Audience Persona

    Mock customer profiles created to better understand the types of audiences Rare Beauty is reaching, marketing towards and would be interested in its products.

  • Applying the PESO Model

    An example of an adapted PESO model that will help promote Rare Beauty’s upcoming partnership by reaching its target audience.

  • Diversity, Equity and Inclusion Analysis

    A brief look into Rare Beauty’s DEI initiatives and efforts.

  • Newsjacking Post

    A mock post created to demonstrate Rare Beauty’s ability to keep up with pop-culture and its trends.

  • E-Pitch Letter

    Mock e-pitch written for a beauty reporter at Cosmopolitan, inviting them to cover Rare Beauty’s upcoming anniversary event.

The following information is not intended to be factual but is part of a class writing assignment from January 2022 through April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.