Mock Media Kit: Rare Beauty
Samples of mock work created mainly for the beauty brand Rare Beauty and other class exercises.
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News Release
A Rare Beauty news release created to launch the announcement of a to celebrate the brand’s second anniversary event and the collaboration details.
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Fact Sheet
A fact sheet with event details regarding the upcoming collaboration between Rare Beauty and another self-love promoting company.
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Audience Persona
Mock customer profiles created to better understand the types of audiences Rare Beauty is reaching, marketing towards and would be interested in its products.
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Applying the PESO Model
An example of an adapted PESO model that will help promote Rare Beauty’s upcoming partnership by reaching its target audience.
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Diversity, Equity and Inclusion Analysis
A brief look into Rare Beauty’s DEI initiatives and efforts.
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Newsjacking Post
A mock post created to demonstrate Rare Beauty’s ability to keep up with pop-culture and its trends.
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E-Pitch Letter
Mock e-pitch written for a beauty reporter at Cosmopolitan, inviting them to cover Rare Beauty’s upcoming anniversary event.
The following information is not intended to be factual but is part of a class writing assignment from January 2022 through April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.